Post by account_disabled on Sept 3, 2023 4:46:26 GMT -6
In 2013 the average conversion rate was 1.9%. The prospects that we can do better in 2014 depend on too many factors that cannot be predicted.
The main factors that slow down conversions are:
Price
Shipping cost
Shipping Times
Little trust in the payment method
These are areas to focus on to reduce purchasing disincentives . Committing Phone Number List to optimizing your conversion rate leads to increased online sales and improved ROI.
The sources of traffic and, consequently, the web marketing strategies that have proven to be most effective in converting users into buyers, in order of importance are:
1. SEO, i.e. visits from organic search;
2. Advertising with Google Adwords;
3. Email marketing;
4. Price comparators;
5. Facebook Advertising;
6. Display Advertising campaigns (advertising banners).
2014 is confirming this trend.
Infine, come accennato più sopra, sono sempre di più le aziende votate all’internazionalizzazione. Mercati come quello cinese, russo o indiano sono un boccone troppo ghiotto per non essere conquistati dal Made in Italy.
Per l’ e-Commerce questo significa innanzitutto creare siti multilingua o almeno progettarli in previsione dell’integrazione di una versione multilingua.
Presentazione riassuntiva eCommerce 2014 in Italia
E-commerce in Italia 2014 di Casaleggio Associati
Report aggiornati sullo stato del commercio elettronico in Italia:
An adwords consultant with little experience behind him who opted to articulate the campaign a lot would risk leaving most of the day uncovered by concentrating all the ads in the early hours of the morning.
This is just an example of how knowing how to use Google Adwords does not directly translate into the creation of an optimal campaign in the absence of adequate experience.
The return on investment of an adwords campaign largely depends on the skill of the consultant called upon to manage it.
The main factors that slow down conversions are:
Price
Shipping cost
Shipping Times
Little trust in the payment method
These are areas to focus on to reduce purchasing disincentives . Committing Phone Number List to optimizing your conversion rate leads to increased online sales and improved ROI.
The sources of traffic and, consequently, the web marketing strategies that have proven to be most effective in converting users into buyers, in order of importance are:
1. SEO, i.e. visits from organic search;
2. Advertising with Google Adwords;
3. Email marketing;
4. Price comparators;
5. Facebook Advertising;
6. Display Advertising campaigns (advertising banners).
2014 is confirming this trend.
Infine, come accennato più sopra, sono sempre di più le aziende votate all’internazionalizzazione. Mercati come quello cinese, russo o indiano sono un boccone troppo ghiotto per non essere conquistati dal Made in Italy.
Per l’ e-Commerce questo significa innanzitutto creare siti multilingua o almeno progettarli in previsione dell’integrazione di una versione multilingua.
Presentazione riassuntiva eCommerce 2014 in Italia
E-commerce in Italia 2014 di Casaleggio Associati
Report aggiornati sullo stato del commercio elettronico in Italia:
An adwords consultant with little experience behind him who opted to articulate the campaign a lot would risk leaving most of the day uncovered by concentrating all the ads in the early hours of the morning.
This is just an example of how knowing how to use Google Adwords does not directly translate into the creation of an optimal campaign in the absence of adequate experience.
The return on investment of an adwords campaign largely depends on the skill of the consultant called upon to manage it.