Post by papri0404 on May 19, 2024 21:47:31 GMT -6
The vertical format is interesting for brands, on the one hand because the engagement rate is better, on the other hand because it invites new creativity. In fact, previously digital advertisements were broadcast in a : format, therefore directly inspired by the ° television or cinema format. Now, vertically, the ad takes over the entire screen.
The benefit for brands is twofold: increased engagement and Venezuela Email List an image closer to people, because they have the impression of holding the brand's message and values in their hands. Finally, the so-called “portrait” format prevails over the “landscape” format for one last reason: users do not have to turn their screen.
will be dated! Tip : programmatic We announced it in our various posts on digital trends in . of data which is exploited with greater performance thanks to digital intelligence. On the e-marketing side, this serves the expectations of e-buyers in their desire for hyper-personalization .